ROCHESTER, N.Y.–(BUSINESS WIRE)–Turbett Surgical, a leader in surgical efficiency and sterile processing innovation, is proud to announce the appointment of Bill Gerety as Chief Commercial Officer (CCO). Gerety joins the executive team to spearhead global commercial operations, leveraging a distinguished track record of accelerating institutional growth and navigating complex corporate transitions.
Gerety’s appointment comes at a pivotal inflection point for Turbett Surgical as it scales from an angel-backed, regionally focused company to a private equity-funded, global company. Mr. Gerety most recently served as CCO at Solmetex, LLC, where his leadership was defined by rapid market expansion and the successful sale of the business.
The appointment reunites Gerety with Kevin Danahy, President and CEO of Turbett Surgical. Danahy originally recruited Gerety to Solmetex six years ago as VP of Marketing and Sales, a move that set the stage for years of unprecedented organizational and commercial growth.
“Having recruited Bill to Solmetex, I saw firsthand his ability to build world-class brands and execute cutting-edge commercial strategies,” said Kevin Danahy. “After Bill and I successfully scaled and sold Solmetex and I moved into leadership at a new company, I stayed close with Bill and watched with pride as he drove continued success at Solmetex. His evolution into a world-class leader has been remarkable, and I knew that when the time was right to scale Turbett Surgical with speed and impact, Bill was the only choice. His arrival is a massive win for our partners and the healthcare providers we serve.”
Gerety is recognized for his unique ability to scale medical technology companies with exceptional speed. Prior to Solmetex, Gerety held senior Marketing and Sales positions at Boston Scientific, Smiths Medical, and Akili Interactive. Most notably he served as VP, Marketing at Sirtex Medical, Inc., as they transitioned through a significant acquisition. During his tenure at private equity-backed Solmetex, he earned a reputation for operational excellence, culminating in his pivotal role leading the company through a significant secondary transaction and the acquisition and integration of three adjacent organizations in his role as CCO. His expertise lies in identifying market inflections and building the commercial infrastructure necessary to capture them.
At Turbett Surgical, Gerety will oversee the integration of sales, marketing, and customer success, applying his “high-velocity” growth model to the company’s suite of sterile processing solutions.
“I am incredibly excited to reunite with Kevin and join the visionary team at Turbett Surgical,” said Bill Gerety. “My time at Solmetex was an incredible journey of scaling a business and seeing it through to a successful second transaction. I am eager to take all those learnings—the discipline, the speed, and the strategic focus—and apply them here. Turbett Surgical is at a tipping point in the industry, and I look forward to leading this next chapter of commercial excellence as we fundamentally improve surgical workflows.”
About Turbett Surgical Inc
Turbett Surgical is a medical equipment company that manufactures mobile sterilization pods and consumable filters that facilitate highly efficient surgical equipment sterilization. Located in Rochester, NY, Turbett’s Instrument Pod is proven to make the operating room and sterile processing dramatically more efficient, freeing up time for sterile processing and clinicians to focus on essential tasks. For more information, visit https://turbettsurgical.com/.
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Turbett Surgical
Bill Gerety
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