Embedded, healthcare-focused tools help providers proactively and efficiently manage their digital presence within everyday workflows to increase visibility, credibility, and practice growth
BOSTON–(BUSINESS WIRE)–athenahealth today announced it is bringing rater8’s AI-powered reputation management capabilities into AI-native athenaOne. The integration embeds rater8’s healthcare-focused review, listings, and patient feedback tools into athenaOne workflows — enabling practices to request and respond to reviews, maintain listings, monitor sentiment, and act on insights without leaving athenaOne.
As generative AI reshapes how patients discover and evaluate providers, reviews and listings increasingly influence search results and recommendations, making a practice’s clear, accurate digital presence a meaningful factor in patient acquisition.
“A practice’s online reputation is the first experience of the care it delivers — the way patient experience becomes visible, searchable, and trusted,” said Michael Palantoni, chief strategy and corporate development officer, athenahealth. “Partnerships like this extend athenaOne’s value by delivering capabilities that help practices stand out and grow in an increasingly AI-driven market.”
rater8’s Healthcare Reputation Management solution is used by nearly 300 athenahealth customers across more than 30 specialties. After year one of using rater8 with athenaOne, Campbell Clinic Orthopaedics recorded a 443% increase in patient reviews (92% five-star) and an 84% increase in Google listing views — outcomes that translated to more booked appointments and helped distinguish the practice locally.
“Our online reviews skyrocketed and have continued to grow over the years, enabling each of our listings to better reflect our world-renowned reputation,” said Irina Ollar, director of marketing and PR for Campbell Clinic Orthopaedics, in a case study.
rater8 helps practices proactively manage their digital reputation to boost search visibility, build trust, and drive patient acquisition by capturing timely, authentic patient feedback. Across all rater8 customers, 98% of posted reviews are 4- and 5-stars1 and the average physician rating is 4.902 — an uplift that notably improves discoverability and credibility in local search. Customers also experience an average 1,595% increase in reviews3 in year one and meaningful increases in new patient visits. Most patients have positive experiences and simply need a prompt to share them; rater8 automates those prompts so practices can capture representative feedback that increases transparency, awareness, and appointments.
athenahealth’s Reputation Management is a new, add-on solution provided in partnership with rater8 — one of the first of athenahealth’s named Alliance Partnerships, which give athenaOne customers vetted, high-impact third-party solutions that extend the platform and simplify purchase and adoption of new capabilities.
“Practices using athenaOne deliver outstanding care every day, and now there’s an easy way to make sure their online presence reflects that,” said Evan Steele, founder and CEO of rater8. “This integration inside athenaOne makes it easy to capture patient feedback and manage reputation as part of existing workflows, without adding time or complexity. We’re thrilled that athenahealth recognizes rater8 as an Alliance Partner to support their clients.”
The integration of healthcare reputation management into athenaOne delivers automated review and survey requests tied to patient workflows; centralized monitoring across Google, Healthgrades, WebMD, and other sites with HIPAA-aware response workflows; provider- and location-level dashboards that surface sentiment trends and improvement opportunities; and integrated listings management to maintain directory accuracy and improve local search visibility.
athenahealth’s Reputation Management through rater8 is now available to all athenaOne customers. Learn more: www.athenahealth.com/resources/blog/online-repuatation-management-best-practices.
About athenahealth
Since 1997, athenahealth has been curing complexity for ambulatory healthcare practices and the patients they serve, empowering them to deliver the best possible care and business outcomes through innovative clinical, financial, and patient engagement solutions. athenahealth connects practices, health systems, payers, partners and patients to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Learn more at athenahealth.com.
About rater8
rater8, the healthcare industry’s leader in reputation management, helps medical practices establish pervasive online visibility. The rater8 Visibility Engine (raVE) effortlessly gathers authentic reviews and real-time feedback from verified patients, all with the support of award-winning customer service. Based in the United States, rater8 is a rapidly growing healthtech innovator serving 25,000+ providers at practices and hospitals of all sizes and specialties. Learn more at https://rater8.com/.
1 Based on rater8 client data from all clients (4/3/2025 – 4/3/2026)
2 Based on rater8 client data from all clients (4/3/2025 – 4/3/2026)
3 Based on rater8 client data from all clients (2015-2026)
Contacts
Jean Borgman
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