New enhancement combines demand forecasting with real-time resourcing to fill shifts faster, reduce labor spend, and eliminate manual effort
CHARLESTOWN, Mass.–(BUSINESS WIRE)–Hallmark Health Care Solutions, the leader in Workforce Intelligence and Enablement, today announced the launch of Intelligent Shift Collaboration, a new capability that delivers measurable ROI through optimized shift coverage and a significant reduction in administrative scheduling burden for frontline leaders, while enabling staff with the flexibility they are increasingly looking for.
U.S. hospitals are under increasing pressure to manage staffing volatility, driven by last-minute callouts, fragmented systems, and limited workforce visibility. These challenges drive billions in overtime and premium labor spend and contribute to the $900 billion in total industry labor costs. A growing number of healthcare CFOs now cite workforce expense as the top challenge to financial sustainability.
Hallmark’s AI-powered Intelligent Shift Collaboration addresses this issue by combining demand forecasting with real-time execution, enabling organizations to anticipate staffing needs and fill open roles faster with the right mix of full-time staff, float pool resources, and contingent labor, while enforcing compliance with internal policies.
By leveraging Hallmark’s broad industry dataset, finetuned using real-time signals and predictive insights, the system identifies future staffing gaps before they impact schedules, enabling earlier, more proactive decision-making. It dynamically broadcasts open roles to qualified staff, supports flexible scheduling options such as swaps and splits, and automatically handles cancellations, allowing nurse managers and frontline leaders to focus on patient care.
Intelligent Shift Collaboration is powered by an AI-driven autofill capability that continuously identifies and helps address open shifts as they occur. The AI agent learns from employee behavior over time, including shift acceptances, declines, and cancellations, to understand individual preferences and work patterns. Using these insights, the system proactively recommends and automatically assigns qualified staff to open roles, significantly improving fill speed while reducing manual effort for staffing teams and delivering a more transparent, flexible, and equitable scheduling experience.
Through a mobile-first experience, employees can view opportunities, manage availability, swap shifts, and respond to staffing needs in real time, while built-in compliance guardrails ensure only qualified staff are deployed. At the same time, staffing leaders gain centralized visibility into coverage gaps, available resources, and next best actions, enabling faster, more confident decisions without manual outreach or coordination.
“AI is fundamentally changing how healthcare organizations make resourcing decisions,” said Bharat Sundaram, CEO of Hallmark. “By embedding sophisticated intelligence capabilities within staff workflows, we are enabling organizations to act earlier, fill shifts faster, and make more cost-effective decisions, while improving the experience for both employees and frontline leaders.”
Hallmark remains committed to being the most health system-aligned workforce partner, and Intelligent Shift Collaboration is a direct extension of that mission. By connecting workforce intelligence with execution, the solution helps organizations proactively manage demand, optimize internal capacity, and more effectively manage reliance on external labor, while maintaining high standards of patient care.
About Hallmark
Hallmark is the leader in Workforce Intelligence and Enablement, providing technology for health systems and provider groups nationwide. The platform combines workforce intelligence, flexible workforce management, vendor management, and provider enablement to help health systems optimize labor spend, integrate physician performance and compensation, and improve workforce engagement and retention.
Serving more than 50 health systems, Hallmark’s technology manages $10B+ in physician compensation annually, enables sourcing of 25K+ clinicians, and supports 100K+ users daily. By delivering real-time insights and AI-enabled automation, Hallmark empowers health system leaders to drive sustainable margin improvement while advancing access, quality, and staff well-being. Follow us on LinkedIn.
Contacts
Media Contact:
Ronnie Kihlstadius, VP of Marketing, Hallmark Health Care Solutions
[email protected]
