DUBLIN–(BUSINESS WIRE)–The “Leveraging Personalised Content to Effectively Engage with HCPs” report has been added to ResearchAndMarkets.com’s offering.
New strategies for driving HCP engagement find success with personalised content
Pandemic-driven digital HCP engagement has dramatically changed healthcare professionals’ expectations of the information they receive from pharma. They want specific, easily consumed, accessible and shareable data that shows a greater understanding of their needs.
So, how can pharma tailor its content to reflect HCPs’ preferences? What are the benefits of outsourcing content creation? What role can AI and analytics play in customer segmentation and profiling? Turn to this report for expert insights into the latest strategies.
Key Topics Covered:
Subject synopsis
Research methodology and objectives
Key insights summary
Issues and insights
Understanding HCP preferences
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Intelligence exhibits
Resources facilitating content personalisation
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Intelligence exhibits
Outsourcing versus insourcing content personalisation
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Ensuring agility of personalisation
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Compliance roadblocks in content personalisation
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Future opportunities
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Companies Mentioned
Adobe
Amazon
Apple
Azurity Pharmaceuticals
Biogen
GlaxoSmithKline
Meta
Netflix
Novartis
Salesforce
Samsung
Sandoz
Sun Pharma
UCB
Veeva
For more information about this report visit https://www.researchandmarkets.com/r/6g6ag9
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