~ Bypassing the 30% Apple/Google Tax to potentially double creators’ take-home pay. Optimizing the value of individuals across education, consulting, entertainment, and charitable donations. ~
TOKYO–(BUSINESS WIRE)–ONE STEP Co., Ltd. announces the simultaneous launch of “Chat Market” in the U.S. and Japan. Chat Market is a progressive web app (PWA) based video distribution and skill-sharing platform. This service resolves the structural issue of high platform fees (30-50%) in the existing app market by utilizing the latest web technology and a unique payout system, creating a “new economic zone” where creators and professionals can earn their rightful revenue.
Background of Development: Correcting the “Distortion” in the Creator Economy
Currently, many live streaming apps and skill-sharing services collect over 30-50% of sales as platform fees. On top of this, payment processing fees to Apple and Google (the so-called “Apple/Google Tax” of 30%) weigh heavily. As a result, no matter how hard creators work, nearly half of their revenue flows outwards. Under the vision that “Individual skills can earn more,” Chat Market technically eliminates this “middleman” structure. It was developed to maximize the take-home pay of creators and support their professional and financial independence.
Three Innovations of “Chat Market”
1. “Overwhelmingly High Payout Rate” by Breaking Away from App Stores
By deploying as a web browser-based Progressive Web App (PWA) rather than a native app (iOS/Android), the platform structurally avoids the 30% platform fee payment. This enables the industry’s highest payout rate.
- Chat Market: Maximum 95% payout rate (Approx. 850,000 JPY take-home / assuming 1,000,000 JPY in sales)
- Typical Apps: 30-50% payout rate (Approx. 150,000 – 500,000 JPY take-home / assuming 1,000,000 JPY in sales)
Even with the same sales, there is up to a 2x difference in the amount left in the creator’s hands. No download is required; fans can enter the room in just one second via SNS links.
2. “Progressive Incentive” Where the More You Earn, the Higher the Rate
Chat Market adopts a “post-payment of results” system where the payout rate for the following month ranks up according to the current month’s sales performance. This allows creators to enhance their brand value while maintaining high motivation.
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Rank-up examples:
- 1M JPY monthly sales –> Next month’s payout rate: 86%
- 6M JPY monthly sales –> Next month’s payout rate: 88%
- 15M JPY monthly sales –> Next month’s payout rate: 91%
- 20M JPY monthly sales –> Next month’s payout rate: 95%
- Start Dash: By subscribing to a premium plan (e.g., Option A at 3,300 JPY/month), creators can start with an 85% payout rate from the very first month, even with zero track record.
3. A Clean Community via “All-Paid Streaming”
By setting the minimum fee to “from 150 JPY per 15 minutes,” Chat Market intentionally eliminates the “free-to-watch” environment. This physically shuts out trolls and anti-social behavior, forming a highly safe community composed solely of passionate, high-quality core fans who are willing to pay for value.
Every Industry Becomes a “Market”
Chat Market is open not only to entertainment but to anyone with practical skills and expertise. It supports everything from 1-on-1 video calls to 1-to-many live streaming.
- Education/Learning: Private tutoring, English conversation, cooking lessons
- Professional/Consulting: Legal advice, tax advice, medical/online clinics, fortune-telling
- Business: Management consulting, real estate viewings, high-end product demonstrations, appraisals
- Entertainment/Others: Idols, music, game walkthroughs, matchmaking, political fundraising parties, etc.
Social Significance: The Donation Platform Where Money “Reaches the Front Lines” Most
Chat Market also functions as a donation tool for charitable activities and disaster relief. Compared to general crowdfunding, it offers overwhelming advantages: “significantly lower fees (up to 85% payout),” “speedy fund arrival (next month),” and “real-time interactive reporting via video calls”. This system ensures that over 80% of support funds securely reach the front lines.
Message from the CEO
“Not a miracle, but logical ‘distribution’.” Hello, I am Takashi Ono, Representative Director of ONE STEP Co., Ltd. The figure “maximum 95% payout rate” that we tout is not a temporary campaign. It is a sustainable business model born as a result of structurally eliminating intermediary costs through Web App (PWA) technology. While working as a photographer myself, I have felt strong doubts about the current situation where half of the value created by individuals disappears. Chat Market is not just a playground; it is a robust “infrastructure” for turning your skills into assets at a fair price and earning foreign currency across borders. “Individual skills can earn more.” We will continue to prove this obvious fact.
Service Overview
- Service Name: Chat Market
- URL: https://chatmarket.jp/ (Under preparation) / https://onestepinc.jp
- Supported Devices: Smartphones, PCs (Web Browser) No app download required
- Key Features: 1-on-1 video calls, 1-to-many live streaming, subscription management
- Future Outlook: Starting with the simultaneous release in Japan and the U.S., we will progressively advance multi-language support, aiming for a global infrastructure connecting fans worldwide. For the U.S. market, under the slogan “Stop Giving Away 30%,” we will strengthen our approach to MCNs and guilds.
[Company Profile]
- Name: ONE STEP Co., Ltd.
- Representative: Representative Director & CEO, Takashi Ono
- Location: Yamato Bldg. #405, 1-6-16 Kanda Izumicho, Chiyoda-ku, Tokyo 101-0024 Japan
- Business: Development and operation of internet platforms (Chat Market, etc.), Photography
- Mission: Each person has the capacity to bring the world together.
Contacts
ONE STEP Public Relations
[email protected]
+81-3-6821-6715
