Partnership integrates performance insights across all 27 U.S. National Teams to support training, optimize recovery, and improve competition readiness
ATLANTA & SAN FRANCISCO–(BUSINESS WIRE)–U.S. Soccer and ŌURA, maker of the world’s leading smart ring, today announced a long-term partnership that names Oura Ring the Official Wearable of U.S. Soccer, Official Partner of the U.S. Soccer Federation, and Founding Partner of the Arthur M. Blank U.S. Soccer National Training Center, home for soccer in America. Through this partnership, U.S. Soccer will integrate Oura Ring across workflows to support athletes, coaches and staff across its 27 National Teams.
Since 2020, ŌURA has supported the U.S. Women’s National Team with a deeper understanding of how our athletes recover, adapt, and perform—helping inform decisions across training and competition. As U.S. Soccer continues to invest in high-performance infrastructure, the collaboration will now extend to the entire organization, providing players, coaches, and staff continuous biometric insights into recovery, readiness, and overall well-being to guide daily training, optimize recovery, and sharpen competition preparation.
“Providing our players the tools they need to be at their best is core to the U.S. Way,” said JT Batson, CEO & General Secretary of U.S. Soccer. “Recovery, sleep, and overall wellbeing are essential to that approach. This partnership helps us better understand how our athletes are preparing and performing, and that’s a win for every one of our teams across U.S. Soccer.”
“U.S. Soccer represents excellence, ambition, and one of the most passionate communities in sports,” said Tom Hale, Chief Executive Officer at ŌURA. “With the FIFA World Cup on the horizon, we’re honored that Oura Ring was selected as its official wearable partner and to stand alongside U.S. Soccer during one of the most historic stretches of competition in the sport. ŌURA gives players and staff a shared, data-driven language for readiness—bringing tools trusted by the world’s best athletes to everyone.”
As part of this partnership, ŌURA joins as a Founding Partner of the Arthur M. Blank U.S. Soccer National Training Center. Opening in spring 2026, just south of Atlanta near the town of Trilith, the state-of-the-art facility will serve as the home for all 27 National Teams and the central hub for soccer in America, including coach and referee education, high-performance research, and community programming. ŌURA’s integration at the National Training Center will embed health and recovery insights into daily training from day one.
Oura Ring captures continuous, clinical-grade sleep, recovery, and readiness data from the finger—where pulse signals are stronger than at the wrist—without interfering with training, competition, or rest. That precision, paired with an always-on, unobtrusive design, makes ŌURA uniquely suited to soccer athletes that face regular travel, tight recovery windows, and sustained physical intensity across multiple days. Through this partnership, U.S. Soccer will integrate ŌURA’s Sleep Score, Readiness Score, and recovery metrics directly into its existing athlete monitoring systems, giving staff real-time visibility into how players are responding to training load, travel, and match play. This enables staff to adjust training load, manage travel fatigue, and individualize recovery strategies—helping athletes perform at their peak when it matters most.
With the 2026 FIFA Men’s World Cup, the 2027 Women’s World Cup, and the 2028 Los Angeles Olympics on the horizon, U.S. Soccer is entering a historic stretch of competition, creating an unprecedented moment of global spotlight and a transformative opportunity to grow the game at all levels. ŌURA will support all national teams in that journey from preparation through competition, helping teams manage the physical demands on the global stage.
Together, ŌURA and U.S. Soccer will support a more complete view of performance—recognizing that recovery is just as critical as measuring performance.
About ŌURA
ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring tracks 50+ health metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,000 ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.
Founded in Finland in 2013, ŌURA has E.U. headquarters in Oulu and U.S. headquarters in San Francisco. ŌURA was last valued at approximately $11B—making it the world’s most valuable standalone wearable company. Learn more at ouraring.com or connect with ŌURA on Instagram, LinkedIn, and TikTok.
Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.
About U.S. Soccer
Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Our vision is clear; we exist in service to soccer. Our ambition is to ignite a national passion for the game and elevate its power to unite, inspire, and uplift. We believe soccer is more than a sport; it is a force for good. We are focused on three areas: U.S. Soccer Everywhere, making soccer the #1 played sport in every community in America; U.S. Soccer is Yours, ensuring everyone feels ownership of soccer’s future in the U.S., and U.S. Soccer Success, winning major tournaments, including World Cups. Together, the future of the game is ours to build. For more information, visit ussoccer.com/ourvision.
Contacts
