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After their four-day run as an in-person event, MEDICA and COMPAMED have achieved extremely successful results in Düsseldorf. From 15 to 18 November 2021, the world’s leading information and communication platforms for the medical technology industry and its supplier sector presented a wealth of convincing innovations as well as an accompanying programme that covered a wide range of topics (supplemented by digital offers) and did justice to their internationally prestigious position.
“The atmosphere in the trade fair halls was relaxed and characterised by a sense of optimism throughout; conversations with our customers have shown that in many cases, we have exceeded expectations. People were finally able to establish new and intensify existing contacts in person,” says Erhard Wienkamp, Managing Director of Messe Düsseldorf, visibly pleased as he takes stock of the past days.
46,000 visitors (with an international share of 73 percent) from 150 countries seized the opportunity to engage in person with the 3,033 MEDICA and 490 COMPAMED exhibitors in Düsseldorf, obtaining information on the comprehensive range of innovations for outpatient and inpatient care, including every step of their development and manufacture, and trying out many innovative products live in the trade fair halls.
“The numbers are encouraging, and were hardly expected to be at this level in spring. With the combination of trade fair events and digital supplements, MEDICA and COMPAMED have given the industry strong stimuli. The exhibitors are happy to have come to Düsseldorf and are already actively inquiring about options to take part next year,” says Christian Grosser, Director Health & Medical Technologies at Messe Düsseldorf, thus reflecting the positive signals fed back by participants and trade associations alike.
The industry portals MEDICA.de and COMPAMED.de added a range of offers in line with the live events at the trade fairs. This allowed users to access livestreams to watch the stage programmes of all expert forums that had been integrated into the trade fairs as well as the 44th German Hospital Conference and the MEDICA MEDICINE + SPORTS CONFERENCE; network via the special Matchmaking tool; and obtain information on innovative products in the exhibitors’ online showrooms.
Growth despite challenges
Despite the ongoing restrictions of international transport, Germany’s Association for Electromedical Technology (ZVEI) has predicted that there will be an 8% growth on their global market this year.
“MEDICA is the perfect platform for exhibiting and discussing medical technology, with both in-person events as well online chats about what’s new. In doing so, the fair supports exhibitors in their work on European and international markets,” explains Hans-Peter Bursig, Managing Director of the Electromedical Technology Trade Association at ZVEI.
Marcus Kuhlmann, Head of Medical Technology at German industry association SPECTARIS, also highlights the importance of MEDICA and COMPAMED when it comes to exports and close business ties to other countries.
In order to shape the health market of tomorrow together, with innovative ideas and concepts, we need a strong industry network within the medical technology sector. Personal dialogue remains irreplaceable, even in this era of digital transformation, and our members had really looked forward to it after a pandemic that has now lasted more than one and a half years. We were therefore even more delighted than usual to attend MEDICA and COMPAMED in person in Düsseldorf this year, and obtain new stimuli for the medical technology industry.
Digital care of tomorrow
The COVID-19 pandemic has had a profound effect on how patients are treated. From the innovative new therapies being developed to care concepts that were first implemented during this time, many speakers and attendees alike have been impacted by these findings in some way.
In line with these themes, exhibitors offered many innovations for the clinical and outpatient field. And the young start-up scene was heavily involved as well, something that was impressively proven during the thrilling pitch competitions held as part of the 10th MEDICA Startup COMPETITION and the 13th Healthcare Innovation World Cup, which took place on the MEDICA CONNECTED HEALTHCARE FORUM programme stage.
The 13th Healthcare Innovation World Cup focused on innovative devices and smart applications for digital networking, which is the Internet of Medical Things. From among 300 entries, the jury selected 12 start-ups for the finals on 15 November. Germany-based Implandata Ophthalmic Products took first place with an implanted and biocompatible microsensor for use in glaucoma telecare.
Ideas ranged from artificial intelligence (AI) and health apps to robotics at the 10th MEDICA Startup COMPETITION (on 16 November). Here, Finland-based Phonolyser made it through the finals and took first place with its eponymous product solution, a smart heart sound analyser. The analyser combines artificial intelligence (processing and analysing signals), Doppler technology (ultrasound) and sound analysis to comprehensively assess and examine congenital heart defects.
Suppliers: a host of topics on the agenda, a host of innovations on board
The medical technology industry has been developing at a rapid rate and it was evident in the trade fair business of exhibitors and visitors at COMPAMED (which took place in Halls 13 and 14 this time around), stage programs for two integrated expert forums. Innovative substances were just as present across all fermentation processes including 3D printing electronics to smart sensors that solved problems with temperature control among many others innovations showcased during these events
Post show report
MEDICA and COMPAMED are the world’s leading information and communication platforms for the medical technology industry. As an in-person event, it was a four-day run that ended by having international visitors visiting from all over to pay respect to its prestigious position as not only a platform but also an event.
MEDICA and COMPAMED have given the industry what it needs. Their Post Show Report keeps you up to date about trade fairs like this one, which took place in light of the coronavirus pandemic.
Final trade show report of MEDICA 2021, the infographic shows the actual data